FOUNDERS

DJYK, also known as Erich Melique Thomas, is a talented DJ who navigated the vibrant nightlife and party scene in Charlotte, NC. To supplement his income after his regular job, he turned to door dashing and discreetly selling weed. Despite not being a user himself, the demand for his products soared. He stated, "I’ve always been driven; it’s part of who I am." He continued, "I never liked the street hustle, particularly those early morning trips to Nation Ford Rd just to sell a quick bag. However, alongside my DJ gigs and working at my family's gym, that was my route to financial independence." He shared, "Usually, after my shifts, if I wasn’t booked for a gig, I would do food deliveries or drive for Uber Eats. While delivering, I would discreetly offer cannabis, transforming a $20 delivery into a $60 play. I assumed anyone ordering late-night snacks from McDonald's and Jack Daniels was looking to curb their munchies." At various local clubs and events, he mentioned, "I occasionally sold to club-goers, bottle girls, hosts, bartenders, and dancers." He reflected, "I never saw myself as just another drug dealer. I had premium products, but I only sold occasionally because my main focus was my DJ career." He recognized the dangers of street life, having witnessed the struggles of others before him. "It was challenging for my family to understand that I was opting for a quick cash route," he admitted. "For that reason, I never sought 'street fame' or 'street cred'; I didn’t think, 'I’m a drug dealer, so I have to be tough, iron fisted and carry weapons.' My goal was simply to make money." By the grace of God, I managed to stay out of handcuffs, and my partner Scooop and I not only beat the streets but also aiming to provide opportunities for those who grew up like us, offering them alternative paths. Our mission is to unite our community, not only through our musical pursuits but also through the world of cannabis.